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Jo Malone: A Constellation of Scented Surprises

Global Digital Christmas Campaign

 

I was commissioned to illustrate Jo Malone's Global Digital Christmas Campaign:

'A Constellation of Scented Surprises' by the team at Superunion. I was initially

working on the creative and art direction of the project in collaboration with Superunion's Katherina Tudball but was entrusted to illustrate the campaign.

 I also worked on the initial stages of the animation direction of the project with Kath. The full project was animated by the Leon Nikoo but I have only included my

original animation tests on this page.

 

We were briefed by Jo Malone to create 12 stand-alone animations in the countdown to Christmas under the overarching theme of 'Jo Malone in Space'. The campaign launched globally throughout December 2021 and January 2022 and promoted 12 days of deals across all digital and social channels. The full case study will be published on Superunion's site in early 2022 but for now the project can only

be shared privately due to NDA.

Our Universe of Jo Malone

Above - Full universe of Jo Malone created for their Instagram grid and digital advertising.

Below - Examples of how the project appeared on Jo Malone's UK site followed by my individual illustration/concept studies for the 12 campaign animations.

All illustrations were created in Procreate.

© Georgina Venning 2022