Jo Malone: A Constellation of Scented Surprises
Global Digital Christmas Campaign
I was commissioned to illustrate Jo Malone's Global Digital Christmas Campaign:
'A Constellation of Scented Surprises' by the team at Design Bridge & Partners (formerly Superunion). I was initially working on the creative and art direction of the project in collaboration with Superunion's Katherina Tudball but was entrusted to illustrate the campaign. I also worked on the initial stages of the animation direction of the project with Kath. The full project was animated by the Leon Nikoo but I have only included my original animation tests on this page.
We were briefed by Jo Malone to create 12 stand-alone animations in the countdown to Christmas under the overarching theme of 'Jo Malone in Space'. The campaign launched globally throughout December 2021 and January 2022 and promoted 12 days of deals across all digital and social channels.
Our Universe of Jo Malone
Above - Full universe of Jo Malone created for their Instagram grid and digital advertising.
Below - Examples of how the project appeared on Jo Malone's UK site followed by my individual illustration/concept studies for the 12 campaign animations.
All illustrations were created in Procreate.
© Georgina Venning 2023