PUMA x Footlocker: Social Content

Working collaboratively with Art Director Lee Leong, I designed and animated a visual style for a series of videos to be featured across Footlocker's social channels in collaboration with PUMA. Working within the overarching concept: 'California in the streets', I experimented with surrealism, typography and digital collage to create a mood that promoted PUMA's new mermaid sneaker.

© Georgina Venning 2019

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