What will Christmas cost you? For my Final Major Project I felt compelled to design for low - or no - income families. I wanted to investigate and expose the financial pressure that Christmas puts on families in the UK. With so many advertisements encouraging people to part with their money throughout the holiday period, there is a shortage of good design amongst the non-profit organisations that people should trust. 30% of the UK will end up in debt as a result of Christmas, yet, the nation's favourite and most memorable ads stem from retail giants such as John Lewis, Sainsbury's and Harvey Nichols. My aim was to relieve the pressure from those who struggle during this holiday through a series of short animated films for The Money Advice Service. Without removing the magic and enjoyment of Christmas, this campaign encourages those who are most financially vulnerable to seek financial advice/support before it's too late.
Proposal for a third animated advertisement for the Money Advice Service Loan sharks prey on those most financially vulnerable and, as the festive season gets underway, more and more people are falling victim to illegal money lenders. Through the evolving and disintegrating decorations of the wreath, this animation illustrates the financial impact that borrowing from a loan shark can have on households over the Christmas period.

© Georgina Venning 2017