Puma x Footlocker

AGENCY: OMD UK

Working collaboratively with Art Director Lee Leong, I worked on the design direction and animation for a series of videos to be featured across Footlocker’s social channels in collaboration with PUMA. Working within the overarching concept: ‘California in the streets’, I experimented with surrealism, typography and digital collage to create a mood that promoted PUMA’s new mermaid sneaker.